Ready to stop buying tools that don’t actually fix the problem?

The ones that promise transformation?
The ones that sound convincing in demos?
The ones that still leave the real issue untouched?

If you’ve ever invested in software, AI, or a system change and ended up back at square one, this challenge is for you.

I’m hosting a 14-Day Problem Definition Challenge to help you clearly define what is actually broken in your business before another vendor tells you what to solve.

This is not a course.

It’s something you finish.

In this focused, every-other-day challenge, you will define a vendor-proof problem statement and a Definition of Solved that changes how decisions get made.

No theory.
No tools.
No pitches.

Just clarity.

Why this challenge exists

Most teams skip problem definition.

They jump straight to:

• Tools
• Platforms
• AI solutions
• Roadmaps

By the time the problem is questioned, time, budget, and trust are already spent.

I’ve seen this pattern repeatedly across Fortune 500 innovation teams, startups, and founder-led B2B companies over the last 10+ years.

The issue is rarely execution.
It’s almost always a poorly defined problem.

In this quick but disciplined 14-day challenge…

You will work through 7 checkpoints, delivered every other day, designed to force decisions, not discussion.

You will:

• Identify who else must be involved to define the problem correctly
• Use AI as a thinking partner to generate and refine the right questions
• Collect real answers from the people closest to the problem
• Translate messy input into concise 3–4 word problem statements
• Cluster those statements into clear problem categories
• Decide what matters now and what does not
• Synthesize everything into a single, defensible problem definition

By the end, you will not have notes.
You will have a finished decision asset.

What you will walk away with

By Day 14, you will have:

• A vendor-proof problem statement you can defend
• A 3–5 point Definition of Solved that defines success clearly
• A written summary of what is at stake if nothing changes
• A reusable Clarity Pack for vendor conversations and internal alignment

These are assets you will reuse, not content you consume.

This challenge is designed for you if…

• You are an experienced B2B founder, executive, or business owner
• You are responsible for growth, operations, or technology decisions
• You are tired of tool-first or AI-first recommendations
• You want to solve the right problem before spending more money

This is not for early-stage exploration.
It is for real decisions with real consequences.

Does this sound like you?

“I feel like something is broken, but I can’t name it clearly.”
“Every vendor diagnoses the problem differently.”
“We keep solving symptoms, not causes.”
“We buy tools and still argue about what success means.”
“I don’t trust another demo.”

If any of those resonate, this is your next step.

How support works during the challenge

You’ll get:

• Short pre-recorded videos for each checkpoint
• Structured templates that force clear outputs
• Optional peer discussion for perspective, not noise
• Two optional live clarity calls
• • A Day 1 kickoff to set expectations and rules
  • A midpoint session to help you stay disciplined when patterns emerge

All progress can be completed asynchronously.

Meet Your Guide

I’m Abder...

For years, I did what many business owners/managers do when something wasn’t working. I hired consultants, bought tools, and invested in solutions that looked right but didn’t fix the real problem.

Through more than a decade of innovation work across Fortune 500 companies and startups, I realized the issue wasn’t execution. It was problem definition.

If you live with the problem, you need to be involved in defining it. And you need structure to do it well.

This challenge is built on the same disciplined process I now use with founders and teams to cut through noise, ask better questions, and define problems clearly before making expensive decisions.

I’m inside the challenge with you. I review submissions, ask questions, and help sharpen thinking. This is guided, not automated.

If you’re ready to stop solving the wrong problems, start here.

The investment

$189 one-time payment

Most participants are considering decisions involving tools or initiatives costing $5,000 to $50,000 or more.

This is the cheapest decision in that chain.

Before you buy another tool…

Define the problem clearly.
Decide what “solved” actually means.
Then engage vendors from a position of clarity.

If you are ready to stop guessing and start deciding:

Join the 14-Day Problem Definition Challenge

I’ll see you inside.