Move beyond billboards to the screens people binge. Your site is your best salesperson—make it convert.
Display & Video Advertising | Module 5
Display vs video; key platforms
CPM/CPC/TrueView; programmatic
Formats & targeting; remarketing
Website Optimisation | Module 6
UX/design/speed; mobile‑first
Conversion barriers & A/B tests
WordPress basics; UX/UI principles
SEO | Module 7
On‑page, off‑page, technical
Keyword research & tools
Analytics & reporting
Paid Search with Google Ads | Module 8
Account structure; match types
Ad copy; bidding & Quality Score
Landing pages; budgets & adjustments