Step into the digital arena — where clicks, content, and customers meet. Learn the foundations ever. You will get: Intro, Content Marketing, Social Media Marketing, Email Marketing (Modules 1–4) What it covers? Intro | Module 1 What digital marketing is (inbound vs outbound) Owned, paid & earned media Traditional vs digital channels Buyer’s journey (awareness → retention) SMART goals & KPIs Audience & competitive research basics Industry trend tracking Content Marketing | Module 2 Content types: blogs, video, podcasts, infographics Content strategy development Buyer personas & journey alignment Distribution channels Editorial calendars & planning Content performance measurement Social Media Marketing | Module 3 Social platforms: Facebook, Instagram, LinkedIn, X, Snapchat Content creation & community building Buyer’s journey + social media Best practices for posting on each platform Paid promotion campaigns setup (FB, Insta, Twitter, LinkedIn) Metrics, ROI, and campaign optimization Email Marketing | Module 4 Role of email in digital strategy List building & segmentation Personalization & automation Types of campaigns: newsletters, promos, onboarding KPIs: open rate, CTR, conversions Best practices & legal compliance (GDPR)