Numbers that tell stories you can act on. Win the long game: plan, budget, measure, optimise. Make AI your assistant, not your replacement.
Analytics with Google Analytics - Module 9
Setup & tracking
Goals, funnels, events
Reports & ROI measurement
Digital Marketing Strategy - Module 10
Objectives; media mix; research
Briefs; integration
KPIs; audit & optimisation cycles
Pro AI for beginners - Module 11
ML/NLP basics; benefits & risks
Prompt mastery; beginner workflows
Marketing use‑cases; tools & communities