This ebook is mostly suited for mid-size to large B2B organizations that are looking to optimize their marketing spending. However, startups will also find the tips and tactics discussed in the ebook useful. For many mid-sized businesses, being able to limit the entire marketing budget to $60K a year can be challenging. We help them break that barrier by sharing marketing tactics along with their respective costs. In that sense, this is one of a kind piece that you will not find elsewhere online (or offline).