“SGaB Academy - all you need to know to market your business. “ Events are amazing marketing tools. Events are fun and powerful. They help create brand awareness, invite your ideal customer to the sales channel, establish expertise, and talk directly to your ideal customer avatars. Events are full of opportunities for collaboration, brand exposure and profit. But it’s not so easy to create a sold-out event. In this Masterclass, we will teach you exactly that - how to create a sold-out event. Who is this masterclass for? For anyone who wants to create and host a sold-out event. What will be covered? 1. Event ideation. Marker research. Your ideal customer avatar. 2. Successful event’s elements. 3. Community and Change. 4. How to write compelling event descriptions. 5. Step-by-step promotion plan. 6. How to run the event on the day-Check list. How do I know what matters in the event’s ideation? Masterclass host Kristina Pavchenko has been planning and hosting sold-out events for her clients and SGaB since 2017. Type of events and industries - Panel discussions with up to 100 participants - Wellness days and weekends with up to 200 participants - Health-related events for private clinics and pharmaceutical - Self - care and wellness events for spas and service providers - Galleries’ exhibitions launches - Small-scale ( 30 ppl) educational seminars - Children’s educational and entertainment fairs - Community building events