Noon is a leading online shopping platform born in the Middle East and built for the Middle East. Launched in 2017, Noon is headquartered in Dubai, UAE, and backed by Saudi Arabia’s Public Investment Fund (PIF). It operates in three major markets: 🇦🇪 United Arab Emirates 🇸🇦 Kingdom of Saudi Arabia 🇪🇬 Egypt 📦 Why UAE sellers love Noon: Less competition compared to Amazon Strong local brand trust High performance in electronics, fashion, and home categories Simple setup process, especially for FBM (Fulfilled by Merchant) In short: Noon is the region’s trusted marketplace — built by the Middle East, for the Middle East.