📆 Start Date: 6th December 2025 🧠 Level: Intermediate to Advanced 📍 Format: 10 LIVE sessions on Zoom + Tasks + Execution Workflows 💵 Full Price- ₹29,999 🎓 Includes: Certificate of Completion + Single 1:1 LIVE Consulting with Apurv ⏱️ Session Duration: 1.5- 2 hours 📄 Total Sessions: 10 sessions 🛠️ Outcome: Learn, Execute, Get Mentored, and Build Your Own Growth Engine The batch starts in September. Session 1: 6th Dec, 6 PM IST Session 2: 10th Dec, 8 PM IST Session 3: 13th Dec, 6 PM IST Session 4: 16th Dec, 8 PM IST Session 5: 18th Dec, 8 M IST Session 6: 20th Dec, 6 PM IST Session 7: 23rd Dec, 8 PM IST Session 8: 26th Dec, 8 PM IST Session 9: 27th Dec, 6 PM IST Session 10: 28th Dec, 6 PM IST ----------------------------------------------- Session 1: The New Age of Performance Marketing Role of AI in performance marketing (2025 and beyond) Fundamentals of signal-based marketing Cross-channel thinking and ecosystem view How performance marketing has evolved Session 2: Ad Channel Landscape & Budget Mapping Understanding the role of each channel (Meta, Google, YouTube, Programmatic, etc.) How to plan a channel mix based on product/category Budget allocation strategies (performance vs awareness vs testing) ROI-based vs TOF-based planning Session 3: Funnel Architecture & Conversion Mapping TOF–MOF–BOF funnel structure vs real-world customer journeys Mapping offers and creatives to the right funnel stages Conversion rate planning across the funnel Funnel misalignment and how to fix it Session 4: Meta & Google — Scaling Beyond Campaigns Campaign structures that scale: CBO vs ABO, Max Conversion vs ROAS Dynamic Creative Testing (DCT), Post ID reuse strategies Bid logic, daily vs lifetime budgets Scaling horizontally vs vertically — which to choose when Session 5: Attribution Deep Dive GTM & GA4 configuration best practices Attribution models: last-click, data-driven, post-purchase surveys Multi-touch attribution in a cross-platform world Understanding CAC payback and cohort mapping Session 6: Creatives That Convert Creative archetypes (3C framework, hero hooks, thumbstop strategies) Content-ROI mapping — how to measure creative effectiveness Tracking fatigue and refreshing creatives strategically Creative testing systems and feedback loops Session 7: Performance Diagnosis Playbook How to audit campaigns across channels Identifying drop-offs: clicks vs leads vs purchases Reading between the metrics: CTR, CVR, ROAS, CAC Diagnosing product-market-channel fit misalignment Session 8: Retention Marketing as a Performance Lever Email, WhatsApp, Push Notifications — sequencing for CAC recovery Lifecycle marketing (cart, browse, post-purchase, dormant reactivation) Segment building for ROAS uplift Retention as a second conversion funnel Session 9: Building SOPs & Scaling Systems Reporting dashboard structures for internal & agency use Creating testing calendars & feedback loops Workflow systems: onboarding, weekly reviews, campaign QC Scaling through process, not just media budget Session 10: Performance Marketing in the AI Era AI tools for creatives, fatigue detection, and campaign scaling Automation frameworks — what to automate, what not to Forecasting performance with predictive models The future of performance marketing careers and strategy ------------------------------------------------------ You can pre-book your seat for the September batch from this link. There will only be 20 seats in this batch. The Highest-rated Performance Marketing Masterclass globally. Course Details: Format: 10 LIVE sessions with practical tasks. Overview: Learn and execute performance marketing strategies hands-on. Focus on fundamentals, campaign execution, and real-world tasks. Designed to develop expertise in advertising, analytics, and conversion optimization.