Diego Lugo is the founder of Frido Cacao, a social enterprise born in Mexico and based in Australia. With over a decade of experience supporting small cacao farmers and promoting ancestral traditions, Diego blends entrepreneurship, culture, and health to inspire a new way of doing business. Through Frido, he offers rituals, workshops, and cacao-based experiences that reconnect people with the wisdom of nature and community. His mission is to share the spirit of cacao as a vehicle for cultural exchange, conscious living, and personal transformation.