You’ve officially entered the advertising industry’s most dazzling networking circus -Cannes Lions. Are you a veteran with VIP wristbands? Maybe a first-timer still googling “what is rosé etiquette?” Don't worry, we've got you! This guide is your survival kit, your social buffer, and sometimes… your emotional support PDF. Inside, you’ll find everything you need to thrive on the Croisette, from avoiding career-ending mis-steps, to staying cool in Riviera heat (literally and socially), to leaving Cannes with more than just a hangover and a tote bag. Just remember: What happens in Cannes doesn’t stay in Cannes. Your boss, your ex, and your future employer might all be watching. So show up sharp, soak it in, and make it count.