This personalized strategy package includes TWO focused sessions designed for fractional business owners and founders seeking strategic support on high-impact areas of their business. Across two sessions, choose one or two areas from the menu to focus on with Morgan: - Defining Your Ideal Customer Profile (ICP): Identify and profile your ideal customers, and understand the key decision-makers and stakeholders who influence business spending. - Designing Your Fractional Offer: Develop a clear, scalable service offering and learn how to scope your fractional services, including choosing between retainer, hourly, or package models. - Pricing Strategies and Benchmarks: Explore different pricing models—like flat fees, retainers, and hybrids—and benchmark your pricing against industry standards and competitors. - Positioning and Messaging Your Offer: Craft compelling messaging that resonates with your target audience, including both firms and direct clients, so your offer stands out in the market. - Sales Enablement Tools and Strategies: Get equipped with practical marketing and sales tools like one page service summaries, email pitches, LinkedIn positioning, and a discovery call flow to confidently attract and convert new clients. - Anything Else on Your Mind? Bring any specific challenge, question, or opportunity not listed—Morgan will offer feedback, guidance, or a sounding board tailored to your unique situation. Please send any relevant materials (offer one-pagers, marketing assets, LinkedIn links, etc.) at least 48 hours before your session so Morgan can review and provide meaningful feedback.