Dedicated to Linda Viviani 💜
This 30-day Zero-Proof Challenge is inspired by the memory of Linda Viviani, mother of Peter Viviani. Linda was a renowned event planner in Napa, California, whose legendary celebrations flowed with fine wine and unforgettable connections.

Sadly, she passed away this past Thanksgiving after a decade-long battle with dementia. While wine lit up her extraordinary events, it’s also recognized as the second strongest cause of dementia—something that undoubtedly shaped her journey.

In her honor, Peter continues her legacy of bringing people together, but now does so with Echo, zero-proof micro-festivals in Bali, curating connection without the booze.

Whether or not alcohol plays a big role in your life, we invite you to join us and simply see how you feel after 30 days of pressing pause on the pour. Because saying no to alcohol is really saying yes to life.

"ZERO-PROOF CHALLENGE: 30 Days to Life Beyond Booze! 🍹🚫🙌

Tired of waking up feeling fuzzy instead of fabulous? Ready to kick alcohol to the curb and reclaim your mornings—no regrets attached?

We’re taking a break from booze this January and tapping into a level of clarity you forgot was possible. Because saying no to alcohol is really saying yes to life! 🎉

We’re not here to white-knuckle our way through cravings. We’re here to laugh at how that old party crasher—alcohol—never brought anything cool to the table. With a dash of humor, a pinch of inspiration, and a personal coach who actually shows up (looking at you, “SoberBot” 🤖), you’ll find yourself dancing through the days minus the hangovers.

About the Challenge: Why Join?
This isn’t just about ditching booze—it’s about rediscovering real joy, honest confidence, and the kind of focus that leaves your morning coffee impressed. ☕🔥

What You’ll Get

• Exclusive Access to the Community 🎉✨
  Meet your new tribe—fellow party-people swapping out tequila shots for truth bombs and high-fives
• Share stories, celebrate your wins, and pick up clever hacks for enjoying nights out without the “liquid courage.”

• Daily Guidance from “SoberBot” 🤖
  Your friendly 24/7 mentor who offers short, witty lessons, reframes your thinking, and keeps you laughing as you navigate this new, alcohol-free zone.
• Get daily aha-moments, plus open chats for those times you need a shoulder (or, well, a circuit board) to lean on.

What You’ll Achieve

• A Clear Mind & Mega-Boosted Energy ⚡💡
  Wake up feeling like a superhero, ready to tackle the day without that sneaky headache sidekick.

• Confident Social Swagger 😎
  Rock those parties, dinners, and weekends like a pro—no booze required. Who knew your natural charm was so on point?

• Tools for Life After 30 Days 🛠️🚀
  Leave with a toolkit of strategies to handle cravings, stress, and emotional curveballs. Your future self will thank you!

Why This Works

• Expert-Approved Insights 📚✅
  Drawing on game-changing resources like Allen Carr’s Easy Way to Control Alcohol and This Naked Mind, you’ll rewrite your story—minus the vino.

• SoberBot’s Got Jokes & Personalized Help 😂🎯
  Not just a stale lecture. SoberBot adapts to your journey, helps you roll with the punches, and keeps things upbeat when the going gets tough.

• Inspiring Connections 🤝💗
  You’re part of a movement. A crew cheering you on at every step, reminding you that you’re not alone—and that sometimes the biggest party is the one where you’re fully awake.

Your Journey Starts Now!
Ready for a month that’s light on hangovers and heavy on happiness? Time to pull the plug on booze and plug into something better—your life! Say no to alcohol, say yes to life, and get ready to unlock a version of yourself that’s brighter, bolder, and 100% you. Let’s do this, together! 🎈🔥✨

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This was taken during Linda's last moments, she will forever be loved and in our hearts 💜