This presentation explains the Jobs-To-Be-Done (JTBD) framework, helping you understand why customers truly “hire” products or services. Learn how to shift focus from features to real customer motivations, pain points, and desired outcomes to build solutions that actually resonate.

What you’ll get:

• A clear introduction to the JTBD mindset and framework
• Practical examples of identifying customer jobs and triggers
• Tools to design products and messages around real needs
• A ready-to-use material for learning, strategy sessions, or workshops

Ideal for product managers, founders, marketers, UX designers, and business teams who want deeper customer insights and better product-market fit.